Here is a simple guide to optimising PDFs, to summarise:- Keyword optimise, keep relevant, as you should any page on your site
- Text can be indexed, images can't, keep it texty
- Ensure PDF is not duplicate content
- Set a reading order
- Hyperlink to the PDF on your site with the PDF title
- Hyperlink within the PDF with relevant anchor text
- Include a company footer
- Input meta data - a step by step guide to inputting PDF meta data
- Ensure the file size is not to big
- Relevant file name - although not mentioned in this guide, choosing a relevant, clear file name is also important. This will become the URL (i.e. www.site.com/my_guide_to_scratching.pdf) so if it is obvious this may encourage clickthrough from search engines. It will also help you find the file in your back office and analytics!
Tips to optimise videos - SEO
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