Tuesday 17 February 2009

BBC increase most read stories to top 10

Shock horror! The BBC has changed it's top 5 most read to a top 10. OK, really it's not that exciting despite the fact that many SEOers and usability people tend to hang on the BBC website's every move.

I can understand why, they have the space, it encourages click-through, increases average page depth per visit. An easy decision really, wonder why they took this long?

Not quite sure why they haven't changed the most emailed to a top 10 yet though, maybe they're worried about people manipulating it, like me!

The "most popular stories now" as of 3.20pm 17th February 2009*
BBC's top 5 most emailed
The top 5 most emailed
BBC's top 10 most read
The top 10 most read

*And in the time it's taken me to write this post it's gone back to a top 5 again, how very strange, maybe it was a glitch? They really should make it a top 10 though, take this fumble as fate.

*And it's back to top 10 again as i write the following morning (18th Feb). Email still top 5.

Update: A few days after writing this post I heard the BBC's head of editorial development, Pete Clifton, speak at a conference and he stated the BBC's current aim of trying to increase time on site through user involvement and related stories - which explains this.

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