This tool uses something called 'Flesch Reading Ease' that will tell you what age level your copy is aimed at.
I picked up this tip from a seminar on digital strategy given by Dotmailer at TFM&A.
- Copy and paste the copy you wish to check for readability into Microsoft Word - I’d suggest copying it to notepad to strip out all the formatting first, then into Word.
- Turn on ‘readability’ in Microsoft Word 2003 under Tools>Options>Spelling and Grammar tab>Show readability statistics check box
- Run spellcheck. At the end of the spellcheck you will have the following extra statistics (the following is the result for this post's copy):
The higher the number (50.1 in my screenshot above) the easier to read. Anything lower than 30 means college graduate level and so may be putting off some users from reading and understanding your website. Wikipedia has more about ‘Flesch Reading Ease’ and what it means.
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