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There are lots of blog articles called "10 top tips to create a great blog" but how do we know whether any of it works? Well the facts contained within that review are just that, facts. They are the state of play in the blogosphere today so pay attention; it can't all be good luck, big brands and Perez Hilton.
The one phrase I take from the whole thing is the following:
“Can't do it all by yourself? Neither can the experts. 80% of the top blogs have more than one primary writer.”This is so obvious, the advantages are clear:
- More people, more posts, more content
- Get different view points on the same subject
- Attract different audiences by having this varying content
Search engines look for content based on keywords. Therefore a blog based on a subject area contributed to by a number of bloggers will work better than a blog on a variety of areas written by one blogger. It will also be more useful for your readers, which after all is the point of all this, isn't it?