Related post: For more detail on video promotion, keyword optimisation and transcripts (closed captions) see my original 4 video SEO tips.
This is from a presentation (news item 3 March 2009), originally given at the TFM&A conference by Webcredibles. I'll just summarise my notes here, their website has the original PowerPoint presentation (PPS, 7.4MB) with more information and screenshots.
|1||BIG CLEAR PLAY BUTTON|
I.e. In the middle of the video with the words ‘play video’ (unlike my image to the left!)
|2||Descriptive title and summary|
a. This is essential for SEO
b. It also gives users a reason to the watch the video
c. Make the title really obvious and descriptive, the summary also to be obvious and provide more detail.
|3||HAND-PICK a good still image|
A nice and intriguing still will encourage viewing.
|4||Length of video|
Include the video length wherever the video is seen – that includes in thumbnail links as well as the video itself – see YouTube results for example.
|5||RELEVANCE & CONTEXT|
a. Don’t have a separate video section as the primary method of finding video.
b. Include video with content – ie. The BBC often have a video at the top of an article. The article will then go on to summarize what's in the video.
|6||Good / professional quality|
a. It’s a reflection of your brand
|7||Transcript or/and summary|
a. Essential for accessibility
b. Essential for SEO
c. Even if it's not a word-for-word transcript a summary will still help. Plus it may be a lot easier to produce than the word-for-word transcript.
|8||Promote your videos|
a. YouTube channel – put all your videos on YouTube
b. Snippets – you could also just put snippets or teasers on YouTube with a link saying go to mysite.com to view the entire video.