Please reference me if you need to use any of it; however it has references throughout so you can probably just go back to the source material. It's also written in 2003 so horribly out of date.
- Why do companies use illegal advertising - The project (PDF, 1.02MB)
- Why do companies use illegal advertising - The appendices (PDF, 1.20MB)
“Last year, the Advertising Standards Authority dealt with complaints about a record number of advertisements. Over 13,000 people wrote to the Authority about advertisements.”This project asked the question why is it necessary for companies to act in such a way when the very people they are trying to reach are the people who are complaining about what they are doing?
(Source: "Legal, decent, honest and truthful" an introduction on a booking form for a CIM lecture on 8th May 2002. Chartered Institute of Marketing Scotland.)
Some of the most memorable adverts of recent years include an Opium poster campaign that was banned for being offensive and degrading to women.
Despite being banned, the advert created “an enormous amount of extra publicity for the Opium brand.” This project discovered whether illegal advertising such as the Opium advert is necessary to both the public and the advertising industry. Within this was considered the role of the self-regulatory authorities and how their roles and the powers available to them need to change.
Ethics was closely considered within advertising campaigns and the extent to which ethics must figure in every company’s communications.
The specific example of the tobacco industry was also considered who are no longer able to advertise and solutions to this problem and the validity of this restriction discovered.
Globalisation within construction - CIM PGDip Emerging Themes Assignement (Aug 2011)